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Digitalization and social media as vital parts of their business concept, where the core of the concept is to use resources in a better way whether it is free space at home (Airbnb), better use of my car (Uber) or selling things I no longer use (Tradera and Blocket). In essence it is about resource utilization and cost efficiency.
PharmaRelations consultant business is based on a similar concept; we make available top talent and specialists for a period when you need this specialist competence, and help to make you more competitive without adding heavy fixed cost to your business.
” Ownership” of resources is no longer important, it is the availability when you need the resources and cost efficiency that matters.