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Self-care – a growing sector

The sale of prescription-free pharmaceuticals on the retail market has recently been approved in Sweden. Self-care is a product area which has experienced considerable growth over the past few years and, since it’s an area the new pharmacy chains can exploit to create a distinctive image which in turn can be used to generate growth, it is expected to continue growing strongly. This was the case when the pharmacy market was deregulated in Norway.

Many new self-care products, both from Sweden and abroad, will be launched onto the Swedish market. In preparation for the expected demand for personnel to deal with this increase in marketing activities, PharmaRelations is forming affiliations with an increasing number of people with experience of retail and knowledge of pharmaceuticals and self-care products.